Mannatech CEO Alfredo Bala to Retire; Landen Fredrick Named President and CEO
FLOWER MOUND, Texas, March 13, 2024 --
Mannatech announced that Chief Executive Alfredo (Al) Bala will retire from the CEO role effective April 1, 2024, and that Landen Fredrick, previously president and chief operating officer, will become president and chief executive officer on the same date.
Chairman J. Stanley Fredrick said Bala will remain as an advisor focused on customer acquisition, sales growth and field and leadership development, drawing on more than four decades in direct sales. Board nominating committee chair Tyler Rameson said independent directors ran a succession process and, with Bala's recommendation, unanimously approved Fredrick's appointment.
Bala said Fredrick's leadership experience in sales, marketing, operations and business development positioned him to drive Mannatech's next phase. Mannatech sells nutritional products through network marketing in 25 markets and operates a separate cross-border e-commerce platform in China.
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