Tahitian Noni has been a direct seller of nutritional juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.

Provo, UT-based Tahitian Noni mailed its initial catalog in early September, with follow-up mailings in November. The holiday-themed book was sent to 300,000 names from the company's house file.

For its second catalog, scheduled to mail in January, it plans to test rented names as well. In all, the second mbook will mail to 600,000 names, says senior manager of global publications Mieka Barlow.