The company is a subsidiary of Alticor Inc, a $6.4 bn American based firm, and is aiming to position itself as India's premier health and beauty company.
"We would like to take our total turnover to over Rs 700 crore by August, while maintaining a growth level of 15 per cent. We will also be launching 14 new products in the field of nutritional and cosmetic range in this year," Amway India Associate Vice President (North) Srinivas Rao said.