With May 5 1998 being the date that Amway engaged India, Amway officially refers to it as AOF Day (Amway Opportunity Foundation Day) and celebrates the date by renewing its commitment towards the underprivileged children each year. Amway has created a partnership with an orphanage and rehabilitation center that helps children of Kohima secure quality education, healthcare service and access to safe drinking water as part of Project Sunrise, a global CSR initiative. AOF volunteers enjoyed a day filled with activities and foods as they worked alongside Amway distributors from Kohima. Rupjyoti Das oversaw the function for Amway India Enterprises Pvt Ltd.
The Amway Opportunity Foundation is Amway's ongoing effort toward a social cause, as the CSR arm of Amway India Enterprises Pvt Ltd celebrated AOF day on Thursday with children of Kohima Orphanage & Destitute Home.
