Oriflame To Introduce 30 New products To India
"In Asia, India is the most important market, besides China. In the coming year, I see it as the largest market for us. Our ultimate aim is that Oriflame should be a 'must-have' brand in India. We intend to make Oriflame number one beauty company in the country. We will launch 25-30 products across all categories every month and also take the number of consultants (salespeople) to 200,000 2 from the present 150,000. We will be opening one more office this year. The location has not been finalized yet. We are also looking at relocating three offices as we need more space. We have already relocated our office in Kolkata" said Marcus Sandström, Oriflame India's new managing director.
"From our production facility in Noida, we also export a range of products like talc and lipsticks to other countries," said the new chief of India operations, but added that the company had no plans to enter the retail segment. We are very much happy with the direct selling mode. The $730-milion direct selling industry in India is growing 20-30 percent and Oriflame is also growing," said Sandström. Girl child development and women empowerment are the focus areas on our corporate social responsibility front" he added.
Sandström indicated that Oriflame's India has been growing at 40 percent, in contrast to the overall industry's growth, which is 12 percent. India is the fifth largest market after Russia, Ukraine, Kazakhstan and Poland, and its annual sales have exceeded $1.6 billion, 10% of which came from Asia. The number of Oriflame India associates across the country consists of 12 offices, and the official associate count is expected to reach 400 by December from the present 375.
Sandström also explained that the new products being introduced will consist primarily of cosmetics, and that the company has no plans to introduce wellness-based products on the Indian market. The company is spending roughly $7.3 million on corporate activities, and is currently engaged in two local projects called "Deepalaya" and "Hand in Hand". These latest exploits are intended to benefit female child development, and to finance projects for underprivileged women.
Related News
-
Oriflame Workers Detained In Iran
5 Oriflame workers have been detained by Iranian authorities after the company's Tehran operations were shut down with Tehran alleging fraud and Oriflame's claims that the authorities disliked female employees filling certain roles.Iran's commerce and culture ministries dubbed the company illegal... Read More...Oriflame Announces Q2 Conference Call
Announcement Oriflame Cosmetics will publish its report for the first half-year 2010 at 07.15 CET on Wednesday, 11 August.Conference call for the financial community The company will host a conference call on Wednesday, 11 August at 10.30 CET.Participant access numbers: Sweden: +46 (0)8 50... Read More...Alcan Packaging Beauty Compliments Oriflame
Alcan Packaging Beauty developed Oriflame's new product range "OPTIMALS Event Out™ Dark spot fading concentrate" and its "Time Reversing Restoring Eye Cream".For The "OPTIMALS Event Out™ Dark spot Fading Concentrate, Alcan Packaging Beauty proposed a 16 mm Artist Roll' on ™. This plastic roll-... Read More...Oriflame Ukraine Market Report
In the second half of 2009 Oriflame Cosmetics Ukraine DP introduced Wellness, a new line of business consisting of dietary supplements and slimming products. If this line is successful, an increasing number of players amongst well-known companies are expected to enter slimming products. Previously, ... Read More...
