Mary Kay Cosmetics Begins Test Marketing in India
The US-based $2.2-billion company runs a one-of-its kind career car reward programmes for its top performing sales professionals with customised pink coloured cars. And although its stable is fairly varied including everything from Pontiacs to Mercs, the Mary Kay rewards programme has always been about the pink Cadillac.
According to sources, Mary Kay is starting test marketing in India and will consider going into full-fledged local manufacturing later. It is setting up a wholly owned subsidiary which will import skin care and cosmetic products for test marketing.
Sources say the company will then consider either making its products in India on its own or opting for contract manufacturers. If the test run is successful, Mary Kay will invest between $1-5 million over the next five years for manufacturing related activities...
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