Source: Press Release 1/14/2011

Tahitian Noni Introduces New Product Line

Tahitian Noni International (TNI) announced the release of a comprehensive new body composition system called FIT. Unlike weight loss programs, FIT focuses on being healthy and achieving optimal body composition, not just losing weight. That means reducing body fat while at the same time increasing lean muscle.

Tahitian Noni International is the world leader in bringing natural bioactive compounds to market. Each FIT product is formulated with proven bioactives to help people achieve their desired body composition. When combined with Tahitian Noni's bioactive beverages, FIT products help restore metabolic balance and reverse the risk of metabolic syndrome - said to affect over 50 million people in the United States alone.

The FIT program is the most comprehensive body composition program available today. The revolutionary new FIT products are:

•Reset (Cleansing Formula) - Detoxify and gently cleanse your body •Restore (Powerful Probiotic) - Fortify your body with good bacteria •Replenish (Balanced Multi-Vitamin) - Fill in the nutrient gaps •Rebuild (Power Protein Shake) - Build and tone lean muscle •Reduce (Fat-Flushing Formula) - Remove fat from your body •Resist (Super Snack bars) - Curb hunger cravings during the day

The Fit Body Composition System-combined with regular exercise and proper nutrition-provides the perfect jumpstart for creating a fitter, healthier, you and builds a foundation for lasting success. The products are great tasting, safe, have no harmful side effects, and have no artificial sweeteners. From now on, you won't have to worry about having a hard time staying FIT.

For more information about the FIT Body Composition System visit www.tni.com/fit.

For more information about Tahitian Noni® Products, please go to www.tni.com.

About the Company

Tahitian Noni International is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant-a bioactive-rich, adaptogenic plant, containing iridoid compounds-to the world outside of Tahiti. Tahitian Noni International is the leader in the discovery, development, manufacturing, and marketing of noni-based bioactive products including nutritional supplements, beauty, and weight loss lines. Headquartered in Provo, Utah, Tahitian Noni International has a presence in over 70 markets worldwide, and is the world-wide leader in bioactive supplements.

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