Source: Press Release 10/25/2011

Wealth Masters International Welcomes VP of Marketing for Europe

Houston (October 20, 2011) - Wealth Masters International (WMI), a global entrepreneurial leader, proudly announces the appointment of Per Gunnar Hoem of Norway as Vice President of Marketing for Europe. Per Gunnar turned to the direct sales industry after his construction company succumbed to tough economic times in Europe. The financial turnaround he experienced is a success story that now serves as an inspiration to his rapidly expanding network of business associates around the world.

'Per Gunnar is the very definition of a true leader,' said Kip Herriage, WMI CEO. 'Everywhere he goes he creates success and wealth in others, and he does so with selfless determination. As WMI's 2010 Consultant of the Year, Per Gunnar's selection as VP of Marketing for Europe was 100% earned. As we continue to expand aggressively throughout Europe, his leadership will take WMI and PURE to the next level.'

According to Direct Selling News statistics published in a special supplement to the Wall Street Journal, direct sales companies generated over $125 billion in revenue last year through more than 75 million men and women who recognize entrepreneurship as a way to take back control of their financial futures in uncertain economic times. The same analysts expect industry volume to double in the next few years. DSN reports that the top 20 companies alone are processing more than a half million new applications every month. Per Gunnar's track record puts a human face on the industry numbers.

WMI President Karl Bessey said, 'Per Gunnar's success has changed lives all over the globe. He has earned his position as VP of Marketing in Europe by demonstrating tremendous leadership and his international impact has been second to none. Lives have been touched by this incredible leader and family man.' In addition to overseeing marketing expansion throughout Europe, Per Gunnar will be instrumental in the European launch of PURE, WMI's sister company focusing on nutrition and wellness.

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