Ruby Ribbon Names New Chief Marketing Officer
Patti Cazzato Joins Social Selling Fashion Startup Ruby Ribbon As Chief Merchandising Officer Seasoned Apparel Veteran Brings Active Wear Experience to Innovation of Shapewear Line Burlingame, Calif., June 17, 2013 - Retail industry veteran Patti Cazzato has been named Chief Merchandising Officer of Ruby Ribbon, Inc. Cazzato, whose background includes senior roles at Levi's and Gap and the founding of her own line of yoga wear, will lead the Company's product development as it creates a new apparel category - "Shaping Basics." She will lead a team whose functions include product sourcing, design, planning and merchandising and reports to Founder and CEO, Anna Zornosa. "We are thrilled to add Patti to our executive team. Her product leadership will further define and build our line of shapewear and shaping basics and add fuel to our rapid expansion across America," comments Zornosa. "Our customers are delighting in how we put shaping technology into every day closet favorites such as leggings, tees and skirts, and we are excited for Patti to take our unique concept into even more creative directions." Ruby Ribbon, founded in 2012 and backed by venture capitalists Trinity Ventures and Mohr Davidow Ventures, distributes its products exclusively through a nationwide network of Independent Stylists who sell the product at pop-up retail events and through their own websites. This allows the company to provide each customer a service-rich, personalized experience. The model has also allowed for rapid growth: since it's first pop-up event in August 2012, the company has gained representation in over 30 states. Cazzato adds, "I am delighted to join Ruby Ribbon and apply my apparel expertise to the Ruby Ribbon mission of enabling women to become CEOs of their own businesses. It's really a dream to have the chance to innovate in the hottest sector in women's apparel today." Cazzato brings over 25 years of accomplished retail leadership to Ruby Ribbon. While at Gap, she served as Senior Vice President and worked with senior management to grow the business over an eight-year period from $650 million in revenue to $1.7 billion, and from approximately 200 to 650 stores. At Levi Strauss, she spearheaded efforts to "feminize" the entire key branding elements of the line, helping to ensure the retailer's top position in market share. In addition to holding senior posts at Levi Strauss & Co., the Gap and Ann Taylor, Cazzato launched her own company, Clary Sage Organics, a clothing and yoga collection made with all organic, pesticide-free cottons. About Ruby Ribbon Ruby Ribbon is a new social selling apparel company, supported by a nationwide network of independent personal stylists, which sells shapewear constructed with its unique Intomi by Ruby Ribbon™ design. The company has created the category of Shaping Basics - classic wardrobe staples such as t-shirts, leggings and skirts - that have shapewear built right in. All Ruby Ribbon products are sold exclusively through in-home or in-office "pop up" events. Stylists use the latest in social media and technology to build their businesses and increase their sales footprint while drawing inspiration from Ruby Ribbon's core beliefs: entrepreneurship, friendship and camaraderie. Ruby Ribbon raised an initial Series A financing round of $3.2m led by Trinity Ventures. It recently raised another $8.5m, led by Mohr Davidow Ventures. Founded in 2011, Ruby Ribbon is based in Burlingame, CA and New York City.
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