HOUSTON, June 25, 2013 -- Nucerity International, one of the world's fastest growing network marketing companies, has announced Jeff Graham as its new president and CEO. Graham's immediate appointment will help accelerate the company's bold plans for significant growth as a leading provider and marketer of unique, anti-aging skincare products proven to prevent dehydration for radiant and youthful skin.

With more than 20 years of experience in the direct sales and network marketing industry, Graham most recently served as the executive vice president of global product strategy and previously as the president of North America for MonaVie.

"Jeff's proven global leadership, entrepreneurial spirit, and passion for developing exceptional business opportunities and supporting dedicated distributors will help drive Nucerity's strategy for tremendous growth," said Lonnie McKinney, Nucerity International founder and co-chairman of the board.

A father of four young children, Graham previously worked at Nu Skin Enterprises and earned a bachelor's degree from Brigham Young University.

Graham is succeeding Kevin Allen, who served as Nucerity's president since 2012 and helped lead the company's expansion into new markets including the United Kingdom and Ireland.

"Kevin helped set a solid foundation that will allow Nucerity to continue to thrive," said David Dillingham, Nucerity International founder and co-chairman of the board. "We appreciate his leadership and wish Kevin the best."