MORRISVILLE, N.C.--June 03, 2014-- Lulu Avenue, a wholly owned subsidiary of Charles & Colvard Ltd., is proud to announce its approval as a full member of the Direct Selling Association (DSA). During the one-year pending period just completed, the DSA reviewed the company's marketing and business plan to ensure compliance with the DSA's strict Code of Ethics. Becoming a member of the DSA is another step in Lulu Avenue's growth and mission to bring style, financial independence and empowerment to women across the country.

Lulu Avenue is the world's only direct sales company featuring Moissanite -- The World's Most Brilliant Gem, and exclusive jewelry designs by Frances Gadbois. The unique product line offers a highly competitive earning opportunity for its field of Style Advisors that now occupies 42 states. The collections of fine and fashion jewelry feature the perfect balance of classic, sophisticated, and on-trend designs that can complement any look from your favorite pair of jeans or the hottest runway styles.

"We are proud to be joining the DSA as a full member of this prestigious organization," said Michelle Jones, President of Lulu Avenue. "This membership puts Lulu Avenue in a well-earned spot among an elite group of companies, and provides consumers and people seeking a business opportunity peace of mind that our business adheres to the DSA's strict Code of Ethics. I believe that our DSA membership will serve to encourage more women to join our vibrant and growing business."