This is Ruby Ribbon's first effort to team with its national network of Independent Stylists to raise funds for a cause. The focus on fighting against breast cancer was a natural choice for the company - 8% of the Independent Stylists who run Ruby Ribbon businesses have personally suffered from the disease; 90% report that a loved one has had breast cancer. 'Breast cancer is a disease that profoundly impacts our lives and the lives of our customers,' said Anna Zornosa, CEO of Ruby Ribbon 'We are a young company, but one that aspires to be a force of good in our communities.'
Ruby Ribbon has created a seven-item Be-CAUSE We Care collection, containing three pieces of shapewear, three lingerie sets, and a fashion accessory. The company will donate 10% of the sales of these items to City of Hope's breast cancer research and treatment programs, and the Stylists are contributing a portion of their sales commissions in matching donations. The company's goal is to raise at least $15,000.
City of Hope is a globally recognized cancer center, focused on rapidly transforming scientific discoveries into better treatments and better prevention strategies for cancer and other life-threatening diseases.
"The Breast Cancer Program focuses on the patient as a whole," said Joanne Mortimer, M.D., Director of City of Hope's Women's Cancers Program. "We combine the power of collaborative research, education and supportive care to treat both the physical and emotional changes that a breast cancer diagnosis can bring. Ruby Ribbon's support strengthens our efforts to turn innovative laboratory breakthroughs into promising new therapies that can impact our patients today."
Ruby Ribbon also launched its new webcasting technology to its Stylist sales force today, giving customers another way to participate in the Be-CAUSE we care efforts. In addition to conducting in-person pop up sales events, the Stylists are also encouraged to invite past customers to these 'virtual' online sales events that will take place throughout the month.
