Source: Press Release 6/20/2011
Monavie Raises 1.5 Million Against Brazilian Poverty
MonaVie, a global leader in premium nutrition products, announced today that the company and its generous distributors raised more than $1.5 million during its International Convention, June 9-11, to support the mission of The More Project in Brazil.
MonaVie founded its non-profit, known as "The MORE Project," to provide sustainable programs that help lift impoverished children and families living in the slums of Brazil to help provide them with a promising future. In the five years since its founding, MonaVie and its distributors have freed hundreds of people from the cycle of poverty. Initially, the project provides critical resources such as nutritious food, urgent medical and dental care, and safe shelter to end suffering. Then recipients' long-term needs are met through educational and vocational programs.
During this year's International Convention attended by nearly 6,000 distributors from around the globe, the company announced a goal to raise $1million, a seemingly impossible task. But at the Friday, June 10, MORE Project Gala, MonaVie Founder, Chairman and CEO Dallin Larsen stunned the hundreds in attendance by announcing that through the generosity of MonaVie distributors, the goal was exceeded by more than a half million dollars.
Larsen said during the announcement, "At MonaVie, we believe in abundance and in sharing that abundance. It is so heartwarming to see our distributors contribute to a country that has given our company so much through the nutritious acai berry. Our reward for funding this work is to witness the renewed light and hope in the eyes of people living in abysmal conditions, knowing that we are helping give them and their posterity a more meaningful, self-reliant life."
Larsen said the new funds will help extend many of the educational programs for children from K-12, as well as the vocational training programs for adults. In addition, it will enable the project to feed more children in school programs, where currently more than 2,500 are fed nutritious meals each week.
Katy Holt-Larsen, executive director of The MORE Project, said, "Since MonaVie covers all of The MORE Project's administrative costs, 100 percent of the money raised at convention will go to fund new programming, enabling us to help hundreds more in need."
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