Silpada Introduces the Stylemaker
The introduction of the Silpada Stylemaker in February 2016 carves out a new category in the direct selling industry by creating a more accessible and casual selling opportunity for women. The program is designed for the digital-driven woman who is interested in adding to her current income (not replacing it). She is not expected to recruit a team or host parties.
A ShopBox, which is shipped directly to a Stylemaker's door, includes 15 of Silpada's best pieces for her to wear and share with friends. Whatever she doesn't sell after 14 days, she sends back free of charge.
A ShopBox, which is shipped directly to a Stylemaker's door, includes 15 of Silpada's best pieces for her to wear and share with friends....
After signing up for $129, a Silpada Stylemaker receives:
25-30% commission on everything she sells
The opportunity to earn $50 referral bonuses
A personalized e-commerce site to share the entire Silpada collection
Two ShopBox™ credits
The launch of the Stylemaker program also introduces the Silpada ShopBox, an exclusive Stylemaker perk and the first of its kind in the direct sales industry. The ShopBox is delivered directly to a Stylemaker's door, filled with 15 of Silpada's best pieces (valued at up to $1,000) that she can wear, share and sell to her friends. Whatever she doesn't sell after her 14-day period can be sent back free of charge using the envelope provided in her box. The ShopBox is a Stylemaker's "business in a box," giving her everything she needs to sell casually to her social circle. While Stylemakers gets two free ShopBox credits at sign-up, they can also request additional boxes ($49 each) to use anytime they choose. Silpada will release six different ShopBoxes throughout the year.
"When Silpada was founded in 1997, it was a pioneer in the industry for removing the formal presentation from the home party," said Kelsey Perry, Co-Chief Executive Officer. "Today, nearly all direct sales companies have eliminated the formal presentation. We hope to transform the industry again by delivering a refreshed business model that pairs box delivery with a more casual selling method."
After the successful November launch of the Style Card™, Silpada's customer loyalty program, the Stylemaker program adds to Silpada's already-existing business opportunity, which includes more than 25,000 Silpada Representatives across North America.
"By offering two ways to sell Silpada-as a traditional Representative or as a Stylemaker-we're speaking to a larger demographic of female entrepreneurs," said Ryane Delka, Co-Chief Executive Officer. "Whether she wants to earn a little extra spending money to buy the boots she's been eyeing or replace her income by building her own jewelry business, she can choose the best fit for her lifestyle."
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