Xango Marketed Aggressively in Bermuda
A DIETARY supplement drink is being aggressively marketed in Bermuda, and its manufacturers are hoping residents will embrace its health benefits as eagerly as people have elsewhere. Called Xango Juice, the drink consists of mangosteen, an Asian fruit said to possess powerful anti-oxidant properties. The fruit is most valued as the world's greatest supplier of xanthones, a family of poly-nutrients believed by many to be a powerful anti-oxidant with supreme health benefits. The company behind the drink is Xango, its name a blend of xanthones and mangosteen. Established in Utah around three and a half years ago, the company now boasts sales in 14 international markets and a global distribution of more than 500,000. Its arrival in Bermuda was celebrated with an official launch at the Fairmont Hamilton Princess last week. According to Bob Freeze, the company's vice-president of communications and public relations, the move was driven by local demand. "Residents there are interested in health and wellness and Xango Juice resonated with the island," he said. "Even before the launch last week there were already hundreds of people there who had taken the product.
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