"With this announcement, excitement is high and our team is setting goals that would have seemed impossible just 12 months ago," commented Vemma Founder and CEO, BK Boreyko. "We expect sales will continue to increase as school gets back into session, and with the new Verve ParTea(TM), a flavored iced tea energy drink which will be released this fall, followed by Verve MoJoe(TM), a vanilla latte flavored iced coffee, in January 2014."
Although initially picked up by baby boomers, Verve was fully embraced by millennials two years ago when new product branding, packaging, apps and marketing strategies were created to appeal to a younger demographic. College-age young adults started building businesses with Verve at an unprecedented pace. Vemma responded by creating an award-winning business app that enables distributors to run a business entirely via smartphone. Within a year, Verve became the company's top-selling product and rising sales ignited the biggest growth in Vemma's history. For more information on Vemma's appeal to the millennial generation, click here.
"Hitting $20 million per month in sales is a milestone, but it's just the beginning," commented Vemma Executive Vice President of Marketing and Brand Development, Mark Patterson, who was responsible for the successful Verve rebranding campaign. "As we enter two of the largest beverage categories, the coffee and tea markets, we're really setting the stage for an awesome 2014. And there's the upcoming launch in January of Vemma's new Chris Powell Bod-e(TM) Shake in a ready-to-drink (RTD) can. Verve has taught Vemma an important lesson -- RTD is critical for massive acceptance and consumption."
