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Source: Press Release 5/2/2012

Nu Skin Enterprises Announces 250 Million Increase In Share Repurchase Authorization

PROVO, Utah, May 2, 2012 -- Nu Skin Enterprises, Inc. today announced that its board of directors has authorized a $250 million extension to the company's ongoing share repurchase authorization. The newly authorized funds will be used to repurchase company stock on the open market. The $250 million share repurchase authorization adds to the approximately $80 million remaining from the prior authorizations as of March 31, 2012.

"As we build on another record quarter and continue to generate strong results from the global roll out of our ageLOC anti-aging products, we are optimistic about the future of our business," said Ritch Wood, chief financial officer. "We have used our financial strength in the past to repurchase shares, and it makes sense to increase share repurchase activity at this point in time to benefit our shareholders."

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