GRAND RAPIDS, Mich. (AP) - While Amway remains a household name after more than 40 years, Quixtar still doesn't resonate with the public nearly seven years after its creation.

So direct-sales giant Alticor Inc. will phase out its Quixtar Inc. label during the next 1 1/2 to two years and rebuild its Amway Corp. brand in the United States and Canada.

There also will be less corporate use of the name Alticor, which represents a holding company.