Isagenix Co-Founder Named One of The Most Influential Women in Direct Selling
"I'm honored to be among the women receiving this prestigious recognition," Coover said. "It's incredibly gratifying to be part of such an amazing community of leaders who excel in our industry and who care deeply about the success of women working in direct sales around the world."
Coover has more than 25 years of experience in the direct selling industry, including being a top income earner in three separate direct sales companies, where she generated millions in income. She co-founded Isagenix with her husband, Jim, in 2002 and currently co-owns the company with Jim and their son, Erik. In the past 15 years, the family-owned business has had more than $5 billion in cumulative global sales and has expanded into 15 markets across the world. It recently marked its 11th consecutive year on the Inc. 5000 list.
Isagenix President and Chief Operating Officer Travis Ogden was thrilled Coover is being honored for her influence and achievements.
"Kathy's passionate and inspiring leadership has had an enormous impact not only on Isagenix and our Associates but also on our industry," he said. "She's a terrific role model for the many women who've embraced direct selling as a way to make an impact on their families, friends, and communities."
According to the latest research by the Direct Selling Association, a record 20.5 million people were involved in direct selling in the United States last year, a 1.5 percent increase over the previous year. Most of those 20.5 million people were women: 74 percent were female and 26 percent were male.
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