Isagenix Legacy Foundation Raises Over 2 Million Dollars in 24 Hours
"Jim and I are so moved by how the Isagenix family has embraced the Foundation," said Kathy Coover, Isagenix co-founder and executive vice president. "Our company and those connected to it have a long history of contribution, so we knew we would see a positive response, but people have truly gone above and beyond. Together, we will demonstrate the power of collective impact to leave an enduring legacy in communities around the world."
That collective impact was clearly demonstrated during the Foundation's Aug. 6 launch at the Isagenix Global Celebration 2018 event in Nashville, Tennessee. While onstage, the Coovers pledged to match every dollar raised for the Foundation during the first 24 hours of fundraising, up to $1 million. Due to the impressive response, the Coovers are donating $1 million.
"Kathy and I are honored to make this donation to the Isagenix Legacy Foundation," said Jim Coover, Isagenix co-founder and chairman of the Isagenix Board. "We've always been passionate about giving back, and as our business grew, so did our desire to strategically expand the company's charitable efforts. The Foundation will allow Isagenix to partner with multiple nonprofit organizations who can help us ensure children have proper nutrition, people are educated and empowered to live a healthy life, and families can recover from natural disasters."
Nonprofits that wish to partner with the Isagenix Legacy Foundation, a 501(c)(3) nonprofit organization, can apply for grants starting in the fourth quarter. The first grants will be awarded at the company's New Year Kick Off 2019 event in January in Phoenix, Arizona. To ensure donations and the resulting grants have maximum impact, Isagenix is covering all administrative costs of the Foundation.
The Isagenix Legacy Foundation is the latest example of how Isagenix embodies its core value of contribution. In 2017 alone, the company contributed $6.4 million in monetary and product donations to charitable and disaster relief organizations around the world. Since 2012, Isagenix and its customers, independent distributors, and employees have raised nearly $10 million in 12 countries for Make-A-Wish®, helping the nonprofit grant over 938 wishes.
About the Isagenix Legacy Foundation
Established in 2018 by Isagenix International, the Isagenix Legacy Foundation, a 501(c)(3) nonprofit organization, creates sustainable impact globally through volunteer efforts and charitable contributions focused on healthy nutrition for underserved children, wellness education for all, and aid for those affected by natural disasters. Isagenix covers all administrative costs of the Foundation so that 100 percent of donations can benefit those in need.
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