Pur3x, based in Salt Lake City, Utah, produces and distributes designer energy beverages using network marketing in the form of a club, where distributors, or club members, sign up to receive the beverages monthly, and have the option to resell them for a profit. The compensation plan pays you when you bring 3 other people into the club under you. The company website offers videos introducing their line of beverages, listing the ingredients, detailing the compensation plan, and one other company specific informational video as well. Distributors make money monthly for bringing in new members, and for every member that one of their personal sponsors brings into the club for 12 levels.