For over 20 years, Stampin' Up! has offered an exclusive line of decorative stamp sets and accessories for home decor, greeting cards, craft projects and scrapbooking. Stampin' Up! sells its products at home parties and through its network of independent sales consultants or "demonstrators." Stampin' Up! has more than 40,000 demonstrators from the U.S. and Puerto Rico, Canada, Australia, New Zealand, Germany, France, and the United Kingdom. The company's headquarters are in Riverton, Utah. Stampin' Up!'s mission statement, called its Statement of the Heart, reads: "To love what we do and share what we love, as we help others enjoy creativity and worthwhile accomplishments . . . in this we make a difference." To help fulfill this statement, Stampin' Up! launched its Making a Difference program in 2003. This program facilitates corporate giving and promotes service among demonstrators and employees.