Apriori Beauty Review and Profile

Apriori Beauty no longer appears to be active as a direct sales company. Last update Tuesday, June 23, 2026

Apriori Beauty was a skincare and anti-aging MLM founded in 2009 in California by Candace Keefe, Susan Twellman, and Elizabeth Vervynck. It sold skincare products through independent consultants and grew to several thousand distributors. Around 2011–2012, a major dispute erupted among the founders. Candace Keefe alleged that she was removed as CEO and subsequently sued the company over the continued use of her name, likeness, and branding. The dispute was settled confidentially in 2013. The brand no longer appears to have an active, meaningful direct-selling business.

Original Npros business profile for Apriori Beauty, preserved below for archival purposes:

Apriori Beauty distributes an anti aging line of skin care products that contain organic and natural ingredients that have been certified safe. The company is a member and advocate of The Campaign for Safe Cosmetics as well.

Apriori Beauty contributes a portion of all first Consultant sales to various women's charities and organizations, through a Foundation organized specifically for this purpose. The compensation plan is a 5 tiered system that pays weekly based upon retail sales commissions, recruitment and productivity bonuses, promotion bonuses and mentor bonuses.