TastefullySimple.com. The company was founded in 1995 by Jill Blashack Strahan, who started the business with $36,000 in savings, an SBA loan, and an investment from silent founding partner Joani Nielson. Tastefully Simple grew from $100,000 to $113 million in sales within its first eight years and became known for easy-to-prepare foods, seasonings, sauces, mixes, meal kits, and entertaining products. The company's current site emphasizes clean-label TS EatWell products made without artificial colors, sweeteners, preservatives, or flavors, states that 100% of its food is made in the USA, and says it has donated more than $7 million to charitable causes since 1995.
Tastefully Simple originally operated as a home-party direct-selling company using independent consultants. In January 2025, the company moved away from its original multilevel-marketing structure and introduced a simplified TS Ambassador model. Under the current structure, Ambassadors sell through personal shopping links, social media, email, text, tastings, and online pop-ups; the company says Ambassadors can earn up to 40% on personal sales, are paid twice monthly based on sales volume, and have no monthly sales minimum.
The 2025 model removed traditional sponsoring and team-building for new Ambassadors, while retaining a small group of heritage Diamond and Gold Ambassadors who may still build first-line teams. Tastefully Simple's income disclosure states that the new compensation plan launched January 1, 2025, and that average earnings information for active TS Ambassadors under the new plan will be available in 2026. The company also identifies itself as a Direct Selling Association member and says it trains consultants on DSA Code of Ethics standards.
Tastefully Simple's notable self-regulatory history includes a 2022 DSSRC monitoring inquiry involving earnings claims made in social-media posts. DSSRC said the claims could imply that typical salesforce members could earn significant, career-level, or replacement income. Tastefully Simple removed all five representative posts identified by DSSRC and seven of ten additional posts, and DSSRC acknowledged the company's good-faith efforts to strengthen income-claim compliance and refine its income disclosure materials.
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