KleenezeReps

www.kleeneze.net is no longer in active. The historic British homeware and catalog brand ceased trading under its old direct-selling model. The brand was revived as a traditional e-commerce retailer under new ownership. In 2018, Kleeneze entered administration after struggling to transition its catalog and multi-level marketing (MLM) distribution model into the modern online retail market. Later in 2018, the Kleeneze intellectual property was acquired by Manchester-based housewares group Ultimate Products. Under Ultimate Products, the MLM business was discontinued, and Kleeneze was relaunched as an e-commerce retail brand.