LiveGood Reaches One Million Members 13 Months After Launch; 2023 Revenue Hits 92 Million

LiveGood, a membership-based nutritional supplement company that launched about 13 months ago, has reached one million members.

The company said its revenue grew from about 300,000 dollars in 2022 to 92 million dollars in 2023, its first full year of operation.

LiveGood sells memberships that give access to wholesale product pricing for 9.95 dollars a month or 99.95 dollars a year, with the ability to cancel at any time. Members can also join an affiliate program to earn money on the memberships and products they share with others. The company says its low-price model prioritizes direct membership sales and does not require affiliates to build or lead a team.

Its product line includes multivitamins and targeted supplements for sleep, inflammation, muscle recovery and weight management, which the company says are made in the United States in a cGMP and NSF certified facility. The products were developed by Director of Product Development Ryan Goodkin, a pharmacist.

"People need nutritional supplements to be healthy," said founder Ben Glinsky. "Unfortunately, most people just can't afford them. On top of that, it's very difficult for many people to sell expensive products to friends just so a few people at the top of a compensation program can make money."