Oriflame Completes Recapitalization With 71.5 Million Euros in New Capital

LONDON, United Kingdom -- December 23, 2025

Oriflame said it has completed its comprehensive recapitalization with the support of the af Jochnick family and investors representing more than 90 percent of its bondholders. The transaction includes an injection of 71.5 million euros in new capital, made up of 50 million euros of committed financing and an additional facility of 21.5 million euros, from the af Jochnick family and a consortium of long-term investors, and delivers what the company called a de-levered and sustainable balance sheet.

The shareholding structure of the group is unchanged, with the af Jochnick family remaining the main shareholder. Oriflame also confirmed the appointment of Robert Bensoussan, former chief executive of Jimmy Choo, as chairman. The recapitalization terms, agreed in November, reduce the group's debt by about 550 million euros.

The company said its transformation plan is delivering results, with the rollout of its Beauty Community Model to almost 50 countries driving recruitment growth in 25 countries as of November, and that supply chain and service performance have fully normalized following operational transitions. Bensoussan said the recapitalization provides a stable financial foundation from which to accelerate execution, invest in innovation and strengthen support for the company's Beauty Entrepreneur community.