Oriflame Full Year Euro Sales Fall 12 Percent to 1.02 Billion
Oriflame said full-year 2021 Euro sales fell 12 percent to 1,016.5 million euros, while adjusted EBITDA rose 6 percent to 188.9 million euros and the adjusted EBITDA margin was 18.6 percent. Adjusted net profit was 71.5 million euros. Fourth-quarter Euro sales fell 10 percent to 277.3 million euros, with adjusted EBITDA of 42.6 million euros.
Chief executive Magnus Brannstrom said pandemic limits on gatherings continued to weigh on activity and recruitment, while product launches and online tools supported the business. Online orders were the large majority of volume. The board proposed a 30.5 million euro dividend for 2021. All major regions posted Euro sales declines for the year.
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