Oriflame Third Quarter Sales Fall 4 Percent as Cash Dwindles Ahead of Recapitalization

Oriflame Holding reported third-quarter sales of 126.0 million euros, down 4 percent in euros and 0.3 percent in local currencies. Adjusted EBITDA fell to 0.5 million euros from 5.4 million euros a year earlier, a margin of 0.4 percent compared with 4.2 percent, and the company posted an adjusted operating loss of 4.3 million euros and an adjusted net loss of 20.3 million euros. Results included 4.4 million euros of non-recurring costs.

For the first nine months, sales declined 7 percent to 404.6 million euros and adjusted EBITDA was 0.4 million euros. Turkiye and Africa sales rose 17 percent in local currencies and Asia grew 7 percent in local currencies. Oriflame said its new Beauty Community Model is now live in 48 markets, including Turkiye from October 1, 2025.

Cash and cash equivalents fell to 33.1 million euros from 49.9 million euros at the end of June, and 85.0 million euros was drawn on the company's revolving credit facility. No drawdown was made during the quarter. The company said it faces uncertainties as to its ability to continue as a going concern because of its results over the past couple of years and its liquidity, but that management believes those will be addressed by the recapitalization. On November 3, 2025, Oriflame signed a lock-up agreement with its creditors and shareholders setting out final recapitalization terms, including an extension of the revolving credit facility to June 2029.