Youngevity Inks Consulting Agreement with Creative Memories Co-Founder

SAN DIEGO, Feb 26, 2014 -- Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that Rhonda Kanning Anderson will immediately begin advising the company on expanding its product offering in Scrap Books, Photo Albums, and Memory Books in both the digital and paper formats. Rhonda will have a keen focus on helping build the Heritage Makers Brand in the area of digital scrap booking as well as assist in the development and marketing of more traditionally oriented products for this space.

Rhonda Anderson has been in the direct selling industry for over 30 years and is in the Direct Selling Hall of Fame. Rhonda is the co-founder of Creative Memories and is credited for being a pioneer of the scrapbooking and story booking industry. Mrs. Anderson has empowered tens of thousands of women of all ages to be independent business owners and helped them to preserve, share, and celebrate their memories and stories through the power of photos. As part of the agreement with Youngevity, Rhonda will train and motivate distributors and customers that have a particular interest in scrapbooking and story booking. Additionally, she will utilize her vast experience to develop her own group of distributors and customers within the Youngevity sales organization.

'We are very pleased to welcome Rhonda Anderson into the Youngevity family,' said Steve Wallach, Chief Executive Officer of Youngevity International. 'We plan to aggressively leverage Rhonda's knowledge, experience and passion for this product category. She is a passionate advocate of wellness for the body and soul, which makes her the ideal leader to assist us in growing this business segment for our company.'