Overview, company details, product information, news, events, rankings and Rep listings for Youngevity.
Youngevity is an active health, nutrition, and lifestyle direct-selling company operating at Youngevity.com. The company traces its roots to American Longevity, co-founded in 1997 by Dr. Joel Wallach and later developed under the Youngevity name from Chula Vista, California. Youngevity built its brand around Dr. Wallach's "90 For Life" nutritional philosophy and now sells a broad catalog of health supplements, weight-management products, sports and energy products, collagen, essential oils, pet products, home and family products, coffee, food and beverage items, spa and beauty products, and branded product lines acquired or added over time.
Youngevity operates through independent Distributors and Preferred Customers using a multilevel direct-selling compensation structure. Current company materials describe retail customers, Preferred Customers, Distributors, upline and downline organizations, personal and group bonus volume, residual commissions, ranks, replicated websites, autoship, and distributor kits. The current opportunity page presents two paths: becoming a Distributor for product access and rewards, or becoming a CEO-Qualified Distributor to pursue income through the compensation plan.
Youngevity was formerly American Longevity. The name change to Youngevity effectively aligngs the company's corporate name with thier object, brand designation and is part of Longevity's global branding strategy.
The company remains active as a direct-selling business, but its public-company status changed significantly. Youngevity's common stock and preferred stock were suspended from Nasdaq trading in November 2020 and later delisted. In December 2023, the SEC revoked registration of Youngevity's securities after finding that the company had not filed required periodic reports since the period ended September 30, 2020.
Yougevity's regulatory history includes a June 2020 FTC warning letter involving COVID-19-related health claims made on Youngevity's corporate website and by business-opportunity participants. In 2026, DSSRC administratively closed an inquiry involving Youngevity salesforce earnings and product claims after the company took corrective action, including outreach to distributors, removal or revision of challenged claims, platform reports, account suspensions where appropriate, and additional compliance follow-up.
Steve Wallach
Wiley Hurt, COO
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Add an Instant REP ListingProduct Line: Youngevity, Ancient Legacy, Supralife, Bio Lumin Essence, NuVante
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SAN DIEGO, Aug. 30, 2018 -- YGYI, Inc. introduced their new Hemp FX™ product line at their 2018 Convention in San Diego, Calif. These products are comprised of three new proprietary blends of hemp-derived cannabinoid products. A limited quantity of the three new formulas were available for Pre-Sale purchase to attendees at Youngevity's Convention and quickly sold-out at the event. Youngevity's Hem...
SAN DIEGO, CA, Jan. 11, 2018: Youngevity International, Inc. today announced the opening of its operations in Colombia. Youngevity has identified Colombia as one of the primary direct selling markets in Latin America. Youngevity announced that this expansion effort will be spearheaded by Country Manager, Angela Sierra, under the supervision of Susana Azócar, Director of Sales and Operations for ...
Youngevity selected by Nasdaq as a Fit Week Company
SAN DIEGO, CA and New York, NY, Dec. 19, 2017 -- Youngevity International, Inc., a leading omni-direct lifestyle company, today announced it will ring in the new year on January 3, 2018 at The Nasdaq Stock Market Opening Bell ceremony at the Nasdaq MarketSite in Times Square. In celebration of Nasdaq's seventh annual "Fit Week," Youngevity...
SAN DIEGO, CA -- Nov 20, 2017-- Youngevity International, Inc., a leading omni-direct lifestyle company, today announced it has closed the acquisition of the assets of Future Global Vision.
Future Global Vision was formed in March 2013 by Raul Serrano and his team to help people achieve health and personal growth. They have a strong presence in Mexico and are expected to be helpful in futur...
David Rutz Appointed Vice President of Global Services
SAN DIEGO, CA--(Mar 15, 2016) - Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that David Rutz has been appointed as Vice-President of Global Services.
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