Youngevity

Youngevity is an active health, nutrition, and lifestyle direct-selling company operating at Youngevity.com. The company traces its roots to American Longevity, co-founded in 1997 by Dr. Joel Wallach and later developed under the Youngevity name from Chula Vista, California. Youngevity built its brand around Dr. Wallach's "90 For Life" nutritional philosophy and now sells a broad catalog of health supplements, weight-management products, sports and energy products, collagen, essential oils, pet products, home and family products, coffee, food and beverage items, spa and beauty products, and branded product lines acquired or added over time.

Youngevity operates through independent Distributors and Preferred Customers using a multilevel direct-selling compensation structure. Current company materials describe retail customers, Preferred Customers, Distributors, upline and downline organizations, personal and group bonus volume, residual commissions, ranks, replicated websites, autoship, and distributor kits. The current opportunity page presents two paths: becoming a Distributor for product access and rewards, or becoming a CEO-Qualified Distributor to pursue income through the compensation plan.

Youngevity was formerly American Longevity. The name change to Youngevity effectively aligngs the company's corporate name with thier object, brand designation and is part of Longevity's global branding strategy.

The company remains active as a direct-selling business, but its public-company status changed significantly. Youngevity's common stock and preferred stock were suspended from Nasdaq trading in November 2020 and later delisted. In December 2023, the SEC revoked registration of Youngevity's securities after finding that the company had not filed required periodic reports since the period ended September 30, 2020.

Yougevity's regulatory history includes a June 2020 FTC warning letter involving COVID-19-related health claims made on Youngevity's corporate website and by business-opportunity participants. In 2026, DSSRC administratively closed an inquiry involving Youngevity salesforce earnings and product claims after the company took corrective action, including outreach to distributors, removal or revision of challenged claims, platform reports, account suspensions where appropriate, and additional compliance follow-up.

Steve Wallach

Wiley Hurt, COO