Premier Financial AllianceAssociates

Premier Financial Alliance, Inc., commonly known as PFA, is a Georgia-based insurance marketing organization that lists 2003 as its founding year. Headquartered in Suwanee, the company built its business around permanent life insurance, living-benefit riders and retirement-oriented insurance products. PFA became a major independent distribution agency for Life Insurance Company of the Southwest, a National Life Group company. Federal court records show that weighted net annualized premiums for LSW policies sold through PFA increased from nearly $4 million in 2008 to more than $77 million in 2019.