'Over the years, Earth Month has created a tradition of environmental awareness that changed the paradigm of how we care for the planet' .Enhancing both the philanthropic and network-building aspects of its business, the company has seen its Earth Month celebration create a powerful ripple effect in the markets it serves and the culture of sustainable actions it encourages among its Associates.
'Over the years, Earth Month has created a tradition of environmental awareness that changed the paradigm of how we care for the planet,' said Michael Fallquist, founder and CEO of Viridian Energy. 'Now, it provides another opportunity for organizations focused on renewable resources and sustainability, including Viridian, to underscore the importance of making small choices that dramatically improve the environment. We are pleased to roll out this campaign of community events and plan to grow these events each year, helping the environmental landscape continue to change for the better.'
In order to achieve its goal of doubling the nearly 700 volunteer hours logged during Earth Month 2012, Viridian assembled a 35-person Associate task-force that worked alongside the company's Associate Sustainability Council to organize local events in each of the company's markets. Community members and residents in these regions are invited and encouraged to participate in projects being held in their areas.
Earth Month events span park, river and beach cleanups; tree and vegetation planting, invasive plant removal and trail improvement.
