Sportron InternationalReps

Sportron International is a South African health-and-wellness direct-selling company founded in 1992 by Dr. Alan Thomlinson, with Keith Harding serving as a co-founder and longtime international president and chief executive officer. The company developed nutritional supplements using what it described as FoodState nutrientsââ'¬"vitamins, minerals and herbal ingredients formulated in a food-like matrix intended to improve absorption. Sportron expanded from Southern Africa into international markets, including parts of Asia, Europe and North America. By the early 2010s, the company reported distribution in more than 40 countries and worldwide annual sales exceeding $140 million.