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Diana Co LtdReps

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Company Profile

About Diana Co Ltd

Diana Co., Ltd. is a Japanese beauty and wellness company whose operating history dates to July 1986, when founder Itsuo Ohara established the company in Kyoto. Diana built its business around what it calls "proportion making," combining personal body-shape consulting with corrective undergarments and related beauty and nutrition products. The company joined the Japan Franchise Association in 1997. In 2006, Advantage Partners and company management completed an MBO, and Mitsutaka Tokuda became president in 2009. A second management buyout followed in February 2014, when a management-controlled holding company acquired all Diana shares held by Advantage Partners.

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