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Information on the Fuel Freedom International discontinued direct selling program.
Fuel Freedom International no longer appears to be active as a direct sales company.
Fuel Freedom International was a fuel-additive and multilevel-marketing company founded by Randy Ray and Wendy Lewis in November 2005. The company's main product was MPG-CAPS, a tablet placed directly into a vehicle's fuel tank. Fuel Freedom International marketed the tablets as a way to improve fuel economy, reduce emissions, clean engine deposits, and improve engine performance.
The Florida company was formed on October 19, 2005, with Randy Ray listed as its manager and registered agent. Its headquarters were in Altamonte Springs, Florida. In August 2008, the business began using the name Forever Freedom International as it expanded beyond automotive products into environmental products, household goods, personal care, nutritional supplements, and telecommunications services.
Fuel Freedom International sold its products through independent distributors. Distributors paid for the right to market the products, received personalized sales websites and online back-office accounts, and earned commissions, bonuses, and overrides from product sales. They could also recruit additional distributors and receive compensation on sales generated within their downlines. Company policies required distributors to develop or serve retail customers and prepare receipts for personal retail sales, although Florida investigators found that those requirements had not been consistently enforced
Regulatory Issues
he Florida Attorney General investigated Fuel Freedom International's product advertising, refund practices, retail-sales records, and MLM distribution system. During the investigation, the company had advertised that its fuel additives could improve average fuel economy by 7% to 14%. Investigators also found that Fuel Freedom International had not consistently enforced its customer-development and retail-receipt requirements, had not maintained complete records of Florida retail sales, and had sometimes deducted the value of used product when customers requested refunds under its satisfaction guarantee.
Fuel Freedom International resolved the investigation through an Assurance of Voluntary Compliance accepted in February 2009. The company did not admit wrongdoing but agreed to pay $100,000 for investigative costs, attorneys' fees, and compliance monitoring. It also agreed to maintain records of retail sales, limit the initial cost of becoming a distributor to no more than $100, provide clear qualifications with fuel-economy claims, disclose relevant testing conditions, honor its advertised satisfaction guarantee, and comply with Florida laws covering false advertising, deceptive trade practices, chain letters, illegal lotteries, and pyramid sales plans.
Wendy Lewis, Randy Ray Co-Owners
Coming up empty? The pitch: Pop a pill in the fuel tank and save money. The result: Questionable.With gas prices creeping back up and everyone trying to find a deal, thousands are seeking answers to all of the fuel woes in a pill. They're called Miles Per Gallon Caplets or MPG Caps, produced by Altamonte Springs company Fuel Freedom International, which just completed its annual conference ...
Fuel Freedom International Celebrates Record First YearSix Distributors Recognized for Outstanding Service and Performance ALTAMONTE SPRINGS, Fla., Nov. 13 /PRNewswire/ -- Fuel Freedom International (FFI), the exclusive global distributor of the organic engine conditioner MPG-CAPS(TM), recently celebrated its one-year anniversary. The milestone was marked by FFI's annual convention in Orland...
Fuel Freedom International Celebrates Record First YearSix Distributors Recognized for Outstanding Service and PerformanceALTAMONTE SPRINGS, Fla., Nov. 13 /PRNewswire/ -- Fuel Freedom International (FFI), the exclusive global distributor of the organic engine conditioner MPG-CAPS(TM), recently celebrated its one-year anniversary. The milestone was marked by FFI's annual convention in Orlando...
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