Steel My Heart Review and Profile

Steel My Heart no longer appears to be active as a direct sales company.

Steel My Heart is no longer active. The direct-selling company changed its name to Gliffik around 2009, and the successor business later folded.

Original Npros business profile for Steel My Heart, preserved below for archival purposes:

Steel My Heart was a California-based personalized-gift direct-selling company operating by at least November 2005, when Steel My Heart LLC entered into a distributor sales-tax agreement with the Nebraska Department of Revenue. The business specialized in customized metal jewelry and gifts, allowing customers to create products using names, messages, artwork and other personalized designs. Its assortment included keychains, bracelets, steel cuffs, pendants, rings, cups, flasks, glassware, belt buckles, luggage tags, letter openers and business-card holders.

Steel My Heart marketed its products through independent consultants and personalized online storefronts. Representatives promoted customized merchandise and generated sales through their individual company webpages. Jodi Cleer served as vice president of consultant relations from January 2007 through March 2009. A surviving official compensation plan or income disclosure was not identified, so the company's enrollment costs, retail commissions, recruitment bonuses and leadership-payment structure cannot be reliably confirmed. The available records establish a direct-selling opportunity but do not provide enough detail to document a conventional multilevel compensation plan.

By 2009, Steel My Heart LLC had changed its name to Gliffik LLC. Nebraska tax records formally identify Gliffik as the former Steel My Heart company, while later business records list Brewster Crosby as Gliffik's president and chief executive officer beginning in August 2009. Under the Gliffik name, the business expanded into an e-commerce marketplace where users created personalized designs on company-supplied products and could purchase the merchandise themselves or promote it for sale. Gliffik's catalog included engraved gifts, jewelry, apparel, customizable T-shirts, flasks and barware.