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Lulu AvenueReps

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Company Profile

About Lulu Avenue

Lulu Avenue was a jewelry and accessories direct-sales company operated by Charles & Colvard Direct, LLC, a subsidiary of Charles & Colvard Ltd. The company launched nationally around 2013 and sold fashion jewelry and moissanite pieces through Independent Style Advisors, ecommerce, and boutique-style trunk shows. In 2016, Charles & Colvard sold the main assets of the Lulu Avenue direct-selling business to Yanbal USA Inc., including inventory, marketing materials, home-party sales-model assets, and advisor/customer lists. The brand was subsequently described as part of the Yanbal family. The original luluavenue.com opportunity no longer appears to operate as a standalone direct-sales company.

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