Silpada Jewelry in the Gazette
Few Colorado Springs residents had heard of Silpada jewelry four years ago when Sarah Sperber became an independent sales rep for the company. "It didn't have the name recognition of Mary Kay or The Pampered Chef," she said.
So Sperber joined local networking groups and started talking up the line of handcrafted sterling-silver jewelry. And people started getting the word, she said. Sperber has grown from a sole operator to having 125 representatives working for her.
"Word of mouth is about building relationships and trust. When someone speaks highly about your company and refers you, that speaks millions," she said.
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