Source: Press Release 10/16/2012

Digital Media Group Announces the Acquisition of CieAura Assets

Dallas, TX, October 13, 2012 -- On October 3, 2012, Digital Media Group (DMG) successfully concluded negotiations to acquire certain operating assets of CieAura, LLC. The assets purchased include the full line of holographic chips including, Rest Quiet, Sinus Allergy, Pure Energy Plus, Cell Phone SafeGuard, and Pure Relief, along with the various components of the CieAura Weight Management System (now referred to as the Body Revolution), CX2 Bands and the Manny Pacquiao bracelets along with the newest product Enhance - the libido enhancement chip! With the purchase DMG has acquired the name CieAura, all Retailers, all software and compensation plan along with the other components that will allow DMG to continue the Network Marketing structure that CieAura embraced to introduce its products to the world.

As a result of this acquisition, certain changes have been made to CieAura's management structure. Ken Rasner, Founder and CEO of CieAura will assume the title of Chairman Emeritus and Paul Rogers, formerly COO of CieAura will become the CEO of DMG. As Paul Rogers stated, 'I am very excited about this new direction as it will bring significant value to DMG's shareholders and provide a fresh start to CieAura's Retailers. We are fortunate in that we have in CieAura all of the essentials necessary for massive sustained growth - revolutionary and peer reviewed products, time tested leadership, a solid compensation plan, and a global infrastructure. This is a great foundation to build upon to help CieAura's Retailers accomplish their own personal goals and dreams. As we help our Retailers build their global business we will by default, add shareholder value to DMG!'

The Founder of CieAura, LLC, Mr. Ken Rasner stated, 'My main goal from our first day was to develop a company, where our Retailers' hopes, dreams and efforts would be safe and would be rewarded long term in a company that would continue to grow and thrive for many years to come. I believe this move will insure that outcome. Paul was President of an International Publicly Traded company and as such brings exceptional experience to CieAura. I am excited for our Shareholders and our Retailers.'

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