Azante JewelryReps

Founded in 2003 by artisan Cheri Larson in Green Bay, Wisconsin, Azante Jewelry grew into a national direct-sales company. It employed over 200 independent consultants across 28 states who sold handcrafted jewelry—such as Swarovski crystal bracelets and Bali sterling silver pieces—primarily by hosting in-home jewelry parties.
Representatives purchased start-up kits ranging from $99 to $599 and earned a 30% to 40% commission on retail sales while recruiting downlines to build multi-tiered sales teams.
The Transition away from MLM: The national multi-level network marketing operation dissolved years ago. The founder later shifted away from the structured, multi-tier consultant model to focus on independent artisan work, marketing eco-friendly products, mixed-media art, and jewelry directly through e-commerce channels like Etsy and Amazon.