Avon Names Karen McElhatton Chief Technology Officer
Avon named Karen McElhatton chief technology officer. The company said she brings nearly two decades of international technology experience.
McElhatton said she is joining at a pivotal moment, with a strategy to speed a digital shift for representatives, consumers, and employees. Her job includes the digital work already underway at Avon and technology for parent Natura &Co.
Chief executive Angela Cretu said digital change is central to the Open Up & Grow strategy and that McElhatton will set a technology roadmap so the company can move faster in a digitized market. Cretu said digitizing representatives and building an omnichannel shopping setup is meant to reach more consumers with a more personal experience.
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