Overview, company details, product information, news, events, rankings and Rep listings for Jafra Cosmetics International.
JAFRA Cosmetics is an active beauty, skincare, fragrance, and personal-care direct-selling company founded in Malibu, California, in 1956 by Jan and Frank Day. The company markets cosmetics, Royal Jelly-based skincare, fragrances, body-care products, bath products, and related beauty items through customer ecommerce and independent consultants. JAFRA has operated internationally for decades and remains publicly active through jafra.com.
JAFRA continues to use a consultant-based direct-selling model, with representatives earning income through retail product sales, discounts, commissions, and leadership/team-based compensation. The company's ownership has changed several times, including periods under Gillette, Clayton, Dubilier & Rice, and Vorwerk Group. In 2022, Betterware de México completed its acquisition of JAFRA's Mexico and U.S. operations, including worldwide JAFRA trademark rights. JAFRA is now part of the Betterware / BeFra direct-selling platform and remains an active MLM/direct-selling beauty company.
Gonzalo Rubio, CEO
Ronald B. Clark, Chairman
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GUADALAJARA, Mexico -- July 23, 2026
Betterware de Mexico, parent of Jafra, reported second-quarter 2026 consolidated net revenue of about 4.16 billion Mexican pesos, up 16.8% from a year earlier, as it began consolidating Tupperware and said Jafra returned to sequential growth.
Jafra Mexico and Jafra U.S. combined net revenue was about 2.20 billion pesos, up 4.5% from the year-...
GUADALAJARA, Mexico -- April 23, 2026
Betterware de Mexico, parent of Jafra, reported first-quarter 2026 results showing Jafra Mexico net revenue of 1.858 billion pesos, down 0.6% from a year earlier, while Jafra US net revenue rose 8.6% in dollars to 12.0 million dollars.
Jafra Mexico EBITDA rose 10.0% to 315.5 million pesos, with margin expanding to 17.0% from 15.3%, as the un...
GUADALAJARA, Mexico -- February 26, 2026
Betterware de Mexico, the parent of Jafra and Betterware, reported fourth-quarter 2025 consolidated revenue of 3,825.5 million pesos, up 1.2 percent from a year earlier, and EBITDA of 726.5 million pesos, a 19.0 percent margin. Net income rose 10.9 percent to 249.9 million pesos. For the full year, revenue rose 1.2 percent to 14,264.6 million pes...
Betterware de Mexico appointed Karalee Mora chief executive officer of JAFRA USA effective November 1, 2022. Mora has 18 years of direct-selling experience, most recently as senior vice president of marketing at Perfectly Posh, and previously held roles at doTERRA.
The company said Mora's targets include bringing JAFRA USA to break-even by mid-2023 and returning it to revenue growth by ...
Betterware de Mexico said it completed its previously announced acquisition of 100 percent of JAFRA's operations in Mexico and the United States, along with JAFRA trademark rights worldwide, from Germany's Vorwerk Group after approval from Mexico's antitrust agency COFECE.
JAFRA is a beauty and personal-care direct seller with about 443,000 independent leaders and consultants in Mexico ...
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