Overview, company details, product information, news, events, rankings and Rep listings for Jafra Cosmetics International.
JAFRA Cosmetics is an active beauty, skincare, fragrance, and personal-care direct-selling company founded in Malibu, California, in 1956 by Jan and Frank Day. The company markets cosmetics, Royal Jelly-based skincare, fragrances, body-care products, bath products, and related beauty items through customer ecommerce and independent consultants. JAFRA has operated internationally for decades and remains publicly active through jafra.com.
JAFRA continues to use a consultant-based direct-selling model, with representatives earning income through retail product sales, discounts, commissions, and leadership/team-based compensation. The company's ownership has changed several times, including periods under Gillette, Clayton, Dubilier & Rice, and Vorwerk Group. In 2022, Betterware de México completed its acquisition of JAFRA's Mexico and U.S. operations, including worldwide JAFRA trademark rights. JAFRA is now part of the Betterware / BeFra direct-selling platform and remains an active MLM/direct-selling beauty company.
Gonzalo Rubio, CEO
Ronald B. Clark, Chairman
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GUADALAJARA, Mexico -- July 23, 2026
Betterware de Mexico, parent of Jafra, reported second-quarter 2026 consolidated net revenue of about 4.16 billion Mexican pesos, up 16.8% from a year earlier, as it began consolidating Tupperware and said Jafra returned to sequential growth.
Jafra Mexico and Jafra U.S. combined net revenue was about 2.20 billion pesos, up 4.5% from the year-...
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