Company Profile

Juice PLUS Review and Profile

Overview, company details, product information, news, events, rankings and Distributor listings for Juice PLUS.

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Juice PLUS Overview

Address 140 Crescent Drive
Collierville Tennessee 38017
Phone 901-850-3000

Juice Plus+ is an active health and wellness direct-selling company with roots in National Safety Associates, founded by Jay Martin in 1970. The company later became known for Juice Plus+, a plant-based nutrition brand built around concentrated fruit, vegetable, berry, and plant-ingredient products. Its current product line includes capsules, chewables, shakes, powders, nutrition bundles, and products marketed for daily nutrition, brain and focus, digestion, heart health, skin health, and immune support.

Juice Plus+ continues to operate through independent Partners who introduce customers to products, provide product guidance, and may earn compensation through the company's compensation plan. Its current U.S. opportunity page promotes a flexible side business, online customer shopping tools, training, mentorship, mobile business tools, and compensation eligibility tied to the Juice Plus+ Compensation Plan. The company remains active internationally, with partners and customers across multiple countries.

The company went through a major restructuring in 2025, transferring ownership to its core lenders in a transaction intended to support long-term stability, operational efficiency, innovation, and future growth. The business continues to operate under the Juice Plus+ brand through its current ecommerce and Partner channels.

Juice Plus+ has faced regulatory and self-regulatory scrutiny over product and earnings claims. In 2020, the FTC sent the company a COVID-19 warning letter involving health and earnings claims made during the pandemic. In Australia, the Therapeutic Goods Administration announced that The Juice Plus Company Australia Pty Ltd paid $37,800 in 2020 after three infringement notices over alleged advertising breaches. BBB National Programs' DSSRC also reviewed Juice Plus+ product and income claims in 2023 and 2025, with the company removing or modifying many of the challenged claims.

NSA's Guide for New Distributors published in 1997 stated that 17 foods are juiced to extract their nutritional essence, then reduced to powders and encapsulated into Orchard Blend and Garden Blend. Juice Plus also offers a variety of other nutritional products.

Juice PLUS Owners, Executives and Executive Consultants

Jay Martin, CEO

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Juice PLUS Products and Product Reviews

Product Line: Juice Plus

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