Limitless Worldwide no longer appears to be active as a direct sales company.
Original Npros business profile for Limitless Worldwide, preserved below for archival purposes:
Limitless Worldwide was a Salt Lake City, Utah-based health and wellness network marketing company founded by longtime direct-selling professionals Steve and Melyn Campbell. The company officially launched in February 2013 through a partnership with Basic Research, a Utah-based product development and marketing company with experience in nutritional supplements, weight management, anti-aging, and skincare. Limitless promoted itself as a network marketing outlet for products and formulations developed within the Basic Research family of companies, and reported attracting thousands of distributors and customers during its first year.
The company's product line focused primarily on nutritional supplements, weight management, sports performance, anti-aging, and skincare. Among its better-known products were Thrive-hGH and SeroDyne, which were based on an amino-acid formulation marketed as supporting increased growth hormone levels. Other products included SkinnyStix, Endurance-RCC, ResiFlex-CFM, Boss-24/7, GlyStrictin, and a range of personal-care and wellness products. Several products were marketed in connection with formulations or research associated with Basic Research.
Limitless Worldwide sold its products through independent distributors using its proprietary TriBrid Overlay Compensation Plan. Distributors could earn retail profits and commissions generated from customer and distributor product volume, with multiple commission streams calculated through the same sponsored organization. The company also offered customer-acquisition bonuses, matching and organizational commissions, rank incentives, and promotional programs such as the Limitless Ladder and LuxeClub vehicle bonus. Historical enrollment materials listed a $49 distributor application and business-kit fee and a $25 annual renewal fee.
Several trademarks associated with the company and its products, including the Limitless Worldwide marks, were cancelled or abandoned during 2024 and 2025. The corporate name has continued to appear in litigation involving companies associated with Basic Research, but the former Limitless Worldwide MLM operation itself is no longer publicly active.
Limitless Worldwide was named as a defendant in the Pizana v. SanMedica International LLC litigation involving allegations that HGH-related dietary supplements were marketed with false or misleading efficacy claims. Court filings identified Limitless as the company associated with the Thrive and SeroDyne brands. The case includes allegations against a number of related Basic Research entities and individuals; those allegations are litigation claims and do not by themselves constitute findings of wrongdoing against Limitless Worldwide. The case was transferred to the U.S. District Court for the District of Utah in December 2023.
Limitless Worldwide was also involved in a 2013 trademark dispute with AdvoCare over Limitless's use of the name Spark for a nutritional product. A federal judge denied AdvoCare's request for a temporary restraining order and preliminary injunction.