EIRO Research Review and Profile

EIRO Research no longer appears to be active as a direct sales company.

EIRO Research is no longer active. The company announced the termination of its MLM operations in January 2011 after a sharp decline in sales during the final months of 2010. Management stated that it would seek a buyer for the company's trademarks, website and remaining inventory, but the business did not continue as an independent direct-selling company.

Original Npros business profile for EIRO Research, preserved below for archival purposes:

EIRO Research was founded in 2007 and headquartered in Dallas, Texas. The company was launched by network-marketing veterans Bo Short, Ty Tribble and Chris Cucchiara, all of whom had previously held leadership positions with other MLM organizations. EIRO positioned itself as a premium wellness company focused on scientifically formulated nutritional supplements while emphasizing personal development, leadership training and community involvement. During its brief operating history, the company attracted thousands of distributors throughout North America and several international markets.

EIRO marketed a line of nutritional and wellness products that included vitamins, antioxidant supplements, protein and meal-replacement products, weight-management formulas, joint-health supplements and the EIRO Energy beverage. The company frequently refreshed its branding and packaging and invested heavily in marketing materials, distributor education and corporate events.

The company operated through a multilevel marketing compensation plan that rewarded independent associates for retail product sales and for building distributor organizations. Associates earned retail profits, fast-start commissions, residual commissions and leadership bonuses based on organizational sales volume. EIRO promoted itself as a distributor-focused opportunity supported by extensive training, motivational events and online business tools.

On January 19, 2011, President Chris Hausman notified associates and customers that EIRO would immediately cease operations. According to the company, revenue declined dramatically during November and December 2010, making the business unsustainable. The announcement stated that customer orders already paid for would be fulfilled and that the company would attempt to sell its intellectual property and remaining inventory to another organization. No acquisition restoring the MLM business was completed, and EIRO's distributor organization dissolved.