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OptaviaReps

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Company Profile

About Optavia

OPTAVIA is the principal direct-selling brand of publicly traded Medifast, Inc., a Baltimore-based nutrition company whose history dates to 1980. Medifast gradually shifted its coach-based weight-loss business from the Take Shape for Life name to OPTAVIA beginning in the mid-2010s. The program combines portion-controlled foods, structured meal plans, educational materials, habit-building guidance and support from independent coaches.

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